Skip to content

Samsung Semiconductor at 2018 MWC Shanghai

  • mail
The 2018 Mobile World Congress (MWC) Shanghai sees Samsung Electronics’ System LSI Business showcase its innovative semiconductor technology which enhances device experience, with the ISOCELL image sensor and the Exynos mobile processor at its core. MWC Shanghai is Asia’s leading tech industry event, taking place this year at the Shanghai New International Expo Center from June 27 – 29. This year over 100 countries are represented, with 550 companies attending. As the scale of MWC Shanghai is continually expanding, the event provides the perfect platform for Samsung to showcase its latest groundbreaking semiconductor technologies.
Attendees explore the Samsung Electronics experience zone at MWCS 2018
Attendees explore the Samsung Electronics experience zone at MWCS 2018
Samsung has been participating in MWC Shanghai since last year, recognizing the growing importance of the Chinese presence in the global technology market. Highlighted at MWC Shanghai this year are Samsung’s ISOCELL image sensor, Exynos processor, and NFC, with a variety of solutions – including the new ‘ISOCELL Plus’ – on show for customers from all around the world including China. ISOCELL The ISOCELL image sensor, first launched at MWC Shanghai 2017, is named after the patented ISOCELL technology which offers solutions for devices that require ultra-slim designs with high quality cameras.
Visitors learn more about the image quality comparison (1.12um 13Mp vs 1.0um 16Mp) of the ISOCELL Slim 3P9 at the Samsung Electronics booth
Visitors learn more about the image quality comparison (1.12um 13Mp vs 1.0um 16Mp) of the ISOCELL Slim 3P9 at the Samsung Electronics booth
* The image quality demonstration of the ISOCELL Slim 3P9 image sensor Among the cutting-edge developments to the ISOCELL image sensor presented at MWC Shanghai is the ISOCELL Slim 3P9 with Plug and Play solution. The Plug and Play solution simplifies the camera module development and optimization process by providing a turnkey module, made up of an ISOCELL sensor and other primary elements from preferred partners, pre-tuned for VCX(Valued Camera eXperience)-standard image quality. Manufacturers can simply plug the module into a device, saving up to four months of development time.
Samsung ISOCELL demonstration of ISOCELLS Plus, Sub-micron Pixel Sensors, Tetrapixel, Dual Pixel technology at the Samsung Electronics S.LSI ISOCELL booth
Samsung ISOCELL demonstration of ISOCELLS Plus, Sub-micron Pixel Sensors, Tetrapixel, Dual Pixel technology at the Samsung Electronics S.LSI ISOCELL booth
The ISOCELL Plus, a new pixel isolation technology, replaces the metal grid formed over the photodiodes with an innovative new material minimizing optical loss and light reflection. The ISOCELL Bright, harnessing Tetrapixel technology, merges four pixels into one so that users can achieve high quality images in all light conditions. The ISOCELL Fast utilizes Dual Pixel technology for faster, more accurate auto focus – even in low light conditions. Exynos The Exynos processor, the system-on-a-chip for mobile devices, presents the latest in performance, efficiency and connectivity options.
Visitors watch a demonstration of the Exynos 7 Series 9610 and its object detection capabilities at the Samsung Electronics booth
Visitors watch a demonstration of the Exynos 7 Series 9610 and its object detection capabilities at the Samsung Electronics booth
* The demonstrations of the Exynos 7 Series 9610 for super slow motion and object detection capabilities The Exynos 7 Series 9610 is a high-end application processor that was introduced earlier this year, with AI-powered image processing capabilities to support DSLR-like camera functions. Thanks to its vision image processing unit with DSP(digital signal processor), users can harness its object detection feature for various AI-powered applications, picture gallery classification and device security. Furthermore, it also supports 480fps filming for super slow-motion videos.
A Samsung smartphone is used to model the Exynos 7 Series 9610 at the Samsung Electronics booth. The Exynos 7 Series 9610 includes a special DSP, vision-image processor, for object identification of 20 kinds of objects at up to 30fps
A Samsung smartphone is used to model the Exynos 7 Series 9610 at the Samsung Electronics booth. The Exynos 7 Series 9610 includes a special DSP, vision-image processor, for object identification of 20 kinds of objects at up to 30fps
* The demonstration of the Exynos 9610 that can identify 20 kinds of objects at up to 30fps Also introduced this year, the Exynos 9 Series 9810 is a premium processor, with Samsung’s 3rd-generation CPU core, AI capability and enhanced multimedia features. The Exynos 7 Series 7885 is a high-mid tier processor launched at the end of 2017, and the Exynos 5 Series 7872 features hexa-core CPU with two Cortex-A73 cores for offering high performance in the volume-zone segment. Offering optimized performance and improved power efficiency, the Exynos processors provide for an incredible user experience.
The smart speaker reference platform stand, part of the Samsung experience zone, waits ready for MWCS visitors to experiment with its features – including voice & face recognition as well as personal assistant capabilities
The smart speaker reference platform stand, part of the Samsung experience zone, waits ready for MWCS visitors to experiment with its features – including voice & face recognition as well as personal assistant capabilities
The smart speaker reference platform stand waits ready for MWC Shanghai visitors to experiment with its features – including voice & face recognition as well as personal assistant capabilities The smart speaker is a great personal assistant for answering questions, playing your favorite music and controlling connected home devices. Based on various Samsung’s semiconductor solutions, including Exynos processor, RF IC, power management IC, image sensor and secure element. Samsung’s smart speaker reference platform helps manufacturers reduced development time and a faster time-to-market. NFC
Visitors to MWCS can observe applied demonstrations of SLI’s new semiconductor technology; flagship Samsung mobile devices here showcase the NFC contactless power transfer (left) and NFC contactless POS payments technologies (right)
Visitors to MWCS can observe applied demonstrations of SLI’s new semiconductor technology; flagship Samsung mobile devices here showcase the NFC contactless power transfer (left) and NFC contactless POS payments technologies (right)
* The NFC demonstrations for contactless POS payments technology (left) and contactless power transfer (right) The demonstrations of NFC with mobile POS and power transfer exhibit the latest in contactless technology. With the mobile POS solution, a mobile device can be used to replace a conventional POS reader for virtual payments, and with the power transfer technology, a mobile phone can transfer power to mobile accessories utilizing NFC RF radiation. * Technological term of 'Tetrapixel' was updated in July 2022
Related contents
Related Contents