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Epic moment
shared
on epic screen

Epic photos will make people say, "Can you send me that?", and the epic details in the share-worthy photos are only recognized with more pixels. The Galaxy S23 Ultra with the ISOCELL HP2, a 200-megapixel image sensor, is designed to deliver epic details even when you zoom-in or crop the photo. To prove this, we hacked the least advanced photo booth in town with the Galaxy S23 Ultra and took over the epic billboard screen in London’s Piccadilly Circus.

Epic moment
shared
on epic screen

Epic photos will make people say, "Can you send me that?", and the epic details in the share-worthy photos are only recognized with more pixels. The Galaxy S23 Ultra with the ISOCELL HP2, a 200-megapixel image sensor, is designed to deliver epic details even when you zoom-in or crop the photo. To prove this, we hacked the least advanced photo booth in town with the Galaxy S23 Ultra and took over the epic billboard screen in London’s Piccadilly Circus.

Discover the epic details shown on one of the biggest billboard screen in Europe

Comments from participants

Moyo J Ajibade Lifestyle creator

“Samsung made my dreams come true; I would’ve never imagined to be on one of the biggest billboards in Europe! This is all thanks to the incredible 200MP ISOCELL technology, which made sure my pictures looked epic on the big screen.”

Emily Canham Lifestyle creator

“I’ve experienced so many innovative ‘firsts’ with Samsung, but the bucket list experience of seeing my face on the most famous billboard in the country, was truly one to remember. It really highlighted how amazing their technology is. The future of tech is one you can literally hold in your own hands!"

Kalo Kachar Professional videographer

“I’m always looking to improve my content – it’s really important for me to capture the little details to make a better whole, so after seeing the quality of the images today, Samsung’s ISOCELL technology really appeals to me.”

Cadea Technology creator

“It was incredible to be a part of such an innovative, once in a lifetime experience and to get hands-on with the products – very humbling to see the insane level of detail their cameras can capture on the big screen!”

Chris Priestley Professional photographer

“As a photographer, I’m usually behind the camera, so it’s been amazing to be on the other side and to see the sheer quality of the technology on myself”

Sima Sthanakiya Travel content creator

“The quality on the new #GalaxyS23 Ultra with 200MP #ISOCELL is truly next level!”

Valentina Pahde Lifestyle content creator

“To be photographed in a photobooth and to see my picture in XXL size on the billboard at Piccadilly Circus […] I still can't believe it!”

Glen Macgregor Competition winner

“I’m really excited to see what 200MP looks like on the big screen […] Wow, that’s my photo – it’s so clear!”

Member of the public

“It was so exciting seeing Josh Ryan in person that I actually stayed around to see him on the big screen. He was so zoomed in – the detail was incredible!”

Member of the public

“200MP, wow – the quality of the new Samsung Galaxy S23 Ultra camera is incredible – can you send me that?”

Moments from the event

Thank you for your participation.

"More Pixels. Epic Details." contest has ended.
Photos of the following winners were posted on the billboard at Piccadilly Circus.
Please see the T&Cs of the contest here.
  • Winners List

ISOCELL HP2
ISOCELL HP2
ISOCELL HP2

Two hundred million pixels. Discover the epic details created by improved pixel technologies. With incredible low light photography, 8K with wider view, and clear HDR, the ultimate 200MP image sensor ISOCELL HP2 will take your smartphone camera to the next level.
Two hundred million pixels. Discover the epic details created by improved pixel technologies. With incredible low light photography, 8K with wider view, and clear HDR, the ultimate 200MP image sensor ISOCELL HP2 will take your smartphone camera to the next level.
Two hundred million pixels. Discover the epic details created by improved pixel technologies. With incredible low light photography, 8K with wider view, and clear HDR, the ultimate 200MP image sensor ISOCELL HP2 will take your smartphone camera to the next level.
Samsung ISOCELL HP2 mobile image sensor with high frame rate of 15fps at 200 milion pixel and Tetra²pixel technology.

Galaxy S23 Ultra
Galaxy S23 Ultra
Galaxy S23 Ultra

Galaxy's biggest sensor with light-absorbing pixels and video stabilization technology is packed inside the Pro-grade Camera of Galaxy S23 Ultra, all resulting in the ultimate question: "Can you send me that?"
Galaxy's biggest sensor with light-absorbing pixels and video stabilization technology is packed inside the Pro-grade Camera of Galaxy S23 Ultra, all resulting in the ultimate question: "Can you send me that?"
Galaxy's biggest sensor with light-absorbing pixels and video stabilization technology is packed inside the Pro-grade Camera of Galaxy S23 Ultra, all resulting in the ultimate question: "Can you send me that?"
Samsung Galaxy S23 Ultra back side in green with the rear camera powered by ISOCELL HP2 mobile image sensor.
  • All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.
  • All images shown are provided for illustrative purposes only and may not be an exact representation of the product or images captured with the product. All images are digitally edited, modified, or enhanced.
  • Samsung reserves the right to change images and specifications at any time without notice. Nonmetric weights and measurements are approximate. All data were deemed correct at time of creation. Samsung is not liable for errors or omissions.