Dongho Shin, executive director/marketing team lead of S.LSI Business
It was unfortunate that S.LSI products from Samsung Electronics couldn’t be provided to more small and mid-sized manufacturers in Korea and overseas. The S.LSI Reference Platform was designed as a win-win solution that can meet client expectations as well as satisfy distribution partners and technical support partners.Dongho Shin, executive director/marketing team lead of S.LSI Business
Jeongsu Kim, SOC Marketing Group of S.LSI BusinessJeongsu Kim from the SOC Marketing Group of S.LSI Business was the next speaker to introduce the reference platform, and he spoke about the value of the reference platform in the midst of the changes from Covid-19.
|“ As people now spend more time at home due to Covid-19, there will soon come a “layered home” era where the function of home is no longer to simply rest, but to serve many other purposes. Home will become an office, as well as gym, café, or hotel. In this “layered home” era, the demand for non-mobile applications is expected to increase, which means the value of the S.LSI Reference Platform will rise.Jeongsu Kim, SOC Marketing Group of S.LSI Business
“Exynos 9110 / Exynos 850 Reference Platform”Jeongsu Kim continued to explain about Exynos 850 Reference Platform and Exynos 9110 Reference Platform.
|“ The Exynos 850 Reference Platform, which was specifically designed for consumers’ development needs, will provide optimized solutions for various applications such as smart mirrors, smart speakers, tablets, e-Books and other digital signage and home door screens. The Exynos 9110 Reference Platform will bring a great value to consumers who wish to create smart watches, fitness bands, smart necklaces, kids watches, or other health monitoring devices.Jeongsu Kim, SOC Marketing Group of S.LSI Business
|“ In order for small and mid-sized manufacturers to develop advanced IT products, they need not only core technology, but a hardware design, a software operation system and various base software solutions. But all of these require too much of time and money for small and mid-sized manufacturers.
This is why Thundersoft offers support with the reference platforms, reference software source codes, and various IT product development expertise that can help small and mid-sized manufacturers to develop products. This could also shorten the product development period by 20–30% for small and mid-sized manufacturers, and reduce costs by 10–30% depending on the product concept.
In addition, in the system semiconductor market, outstanding products can only be produced by integrating the devices and solutions from various partner companies. The reference platform includes various peripheral devices that can utilize the functions of Samsung’s advanced system semiconductors to their maximum potential. Examples would be the camera module that can measure the exact distance and shape or sensors that can detect movement/action at fast speeds. Samsung Electronics’ reference platform is expected to be extremely helpful for small and mid-sized manufacturers that want to turn their innovative ideas into products as the technologies needed have already been developed.
|“ As a distribution partner, we introduce the Exynos product specifications and solutions to small and mid-sized manufacturers in Korea and overseas. We also design various IT devices through collaboration with Samsung Electronics’ S.LSI Business and technical support partners to help make sure that the business has a good start.
Although overseas AP manufacturers have preoccupied the system semiconductor market in Korea and overseas, we expect the sales system to be systematized through this reference platform business, and thus increase awareness of the Exynos chip, which leads to more design cases.
We believe that it is advantageous in various aspects because you can see the overall project progress through the system, and you can quickly communicate with Samsung Electronics and the technical support partners.
|“ The S.LSI Reference Platform will become an important foundation for small start-ups to turn their ideas into a commercialized development item. We will continue to work together with partner companies to help them create new businesses and launch innovative products.Jaesoo Han, head of the Strategic Marketing team of S.LSI Business