Over 100 content creators that represented diverse communities across the UK took part in the event, along with members of the public and competition winners. Each had their photo taken inside the booth, where the advanced 200MP ISOCELL HP2 image sensor captured their epic moment in ultra-high resolution to be shared on the iconic Piccadilly billboard. The photobooth was well attended over the weekend with more than 200 visitors and over 800 photos captured from inside the photobooth across the two days.
Prominent photography creators particularly enjoyed the opportunity to be the subject for once as they tested out the ISOCELL technology. Photographer Chris Priestley↗
– who shared content throughout the event with his 1.3M social followers – explained: “As a photographer, I’m usually behind the camera, so it’s been amazing to be on the other side and to see the sheer quality of the technology on myself.”
People all around the world were eager to take part as their submitted photos displayed in ultra-high resolution on the big screen. Content creators in the US, India, China, and Germany captured beautiful self-portraits or landscape scenery, which were brought to life on the billboard with 200MP technology. Valentina Pahde↗
, who attended from Germany and shared content with her 844K followers, gushed: “To be photographed in a photobooth and to see my picture in XXL size on the billboard at Piccadilly Circus […] I still can't believe it!”
Alongside the photobooth event, Samsung also ran a photo competition for Galaxy S23 Ultra users in the US and UK to drive further buzz on social media. Entrants took to Instagram to #SharetheEpic by capturing a 200MP photo using their Galaxy S23 Ultra device for a chance to see it live on the world-famous billboard. Entrants submitted a variety of images – from landscapes to family and friends, beloved pets, and even selfies. Overall, 14 users' photos were selected from the pre-event competition. Several winners attended in-person to experience the epic details of their 200MP photo live on the big screen, as one shared: “I’m really excited to see what 200MP looks like on the big screen […] Wow, that’s my photo – it’s so clear!”