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Samsung Lays Out Vision for Revolutionizing the Road Ahead at IAA MOBILITY 2023

Samsung Electronics carves out its place in the ever-changing automotive ecosystem with industry-leading semiconductor solutions

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Samsung Semiconductor made its debut at IAA MOBILITY 2023, one of the world’s largest auto shows held in Munich, Germany in September. The event has traditionally been the realm of automakers, but the tech-heavy future of automobiles has led to an increased presence of semiconductor companies like Samsung. As the focus of its first appearance, the company’s new technologies made a clear impact by articulating its vision for revolutionizing the road ahead in the automotive industry.
Memory Solutions for Server on Wheels Era At IAA MOBILITY 2023, Samsung showcased its reinforced lineup of memory solutions that will serve as a catalyst in further accelerating the shift toward the “Server on Wheels” era through the evolution of key applications, such as advanced driver-assistance systems (ADAS), in-vehicle infotainment (IVI), central gateway, telematics, and autonomous driving (AD). For instance, ADAS applications require memory bandwidths to be higher while power consumption is simultaneously lower. Along these lines, Samsung displayed the advanced Automotive LPDDR5X — which supports both high speeds of up to 8,533Mb/s and low power consumption — at the event. These technological specifications make the LPDDR5X ideal for autonomous driving. The product also boasts a high capacity of up to 16GB, which means it supports multiple IVI displays. For the central gateway that serves as the communications hub and facilitates seamless data exchange between all vehicle domains, Samsung showcased the LPDDR5X, eMMC, and Auto SSD solutions optimized for high-speed, high-volume data processing with enhanced power efficiency. Samsung Semiconductor also showcased the GDDR7, UFS 3.1, and Automotive SSD. These are used as a data accelerator; storage for ADAS, infotainment, and dashboards; and high-definition mapping, respectively. These automotive solutions are designed to meet the rapidly growing data processing demands of autonomously driving vehicles. In addition, the company demonstrated that its new automotive solutions meet AEC-Q100 qualifications, a global automotive reliability standard, which means they can operate reliably in extreme temperatures of -40°C to 125°C — a requirement that is particularly important for automotive semiconductors. Processors To Boost Immersive In-Vehicle Experience Processing capabilities for automotive applications such as ADAS, IVI, and AD are more important than ever, and Samsung showed how it is meeting these demands at IAA MOBILITY. The Exynos Auto V series is a dedicated automotive SoC solution that will greatly improve the in-vehicle experience and overall safety. The processors are designed to simultaneously run a number of applications on multiple monitors while providing information that can create a safer and more enjoyable in-vehicle experience for drivers and passengers alike. The Exynos Auto V920 offers powerful performance and AI capabilities for next-generation IVI systems. Featuring 10 powerful CPU cores with tri-cluster architecture, the Exynos Auto V920 increases CPU performance by up to 70% over its predecessor. Equipped with the Xclipse GPU built on AMD RDNA™ 2 architecture, the Exynos Auto V920 provides an immersive graphic experience on up to six high-resolution displays. With a dual-core NPU, the Exynos Auto V920 delivers enhanced AI capability that supports up to 23.1 TOPS performance, around 2.7 times that of its predecessor’s. The Exynos Auto V920 has the latest HiFi5 cores, whichs are embedded powerful audio processing engines. This enables a fully immersive in-car entertainment system without an external audio DSP. It supports equalization curves, active noise cancellation (ANC), and road noise cancellation (RNC) to deliver excellent audio quality for music, movies, games, and even in-car communication. Compared to its predecessor, which was made with an 8nm process, the Exynos Auto V920 is manufactured with a 5nm process. This newest product represents Samsung’s commitment to evolve and adapt to the changing needs of the automotive industry, and future products will be more advanced, and more powerful. Sensors for Improved Driver Vision and Safety In another step towards improved safety, the In-Cabin Camera Solution display allowed visitors to witness firsthand how Samsung’s ISOCELL Auto image sensor is used in the driver monitoring system (DMS). This system — which uses global shutter and NIR detection technology — monitors the driver through gaze detection and senses whether the driver’s eyes are open or closed while also detecting yawning and other signs of fatigue. The system can pick up on distractions, as well. A monitor at the Samsung Semiconductor booth allowed visitors to try out the system to see how the in-cabin system tracked them. As part of the experience, visitors could put themselves in a driver’s position and look at a side mirror. The DMS then recognized the visitors’ gaze and displayed where they were looking on a 3D simulation. On another screen, visitors could see the face of the “driver” captured at 90Hz. Also on display, ISOCELL 1H1 with CornerPixel™ makes driving safer by eliminating blind spots and utilizing Samsung’s advanced pixel technology to enable 120dB high dynamic range (HDR), provide LED flicker mitigation, and reduce motion artifacts. ISOCELL’s Deep Trench Isolation (DTI) technology also reduces parasitic capacitance and crosstalk for the same full well capacity, maximizing the conversion gain, which in turn improves low light performance, when compared to conventional DTI technology. On the bright end, high density capacitance can store the most electrons that overflow from the pixels to prevent saturation. This enhances full well capacity and low light signal-to-noise ratio (SNR). The combination of CornerPixel™, ISOCELL, and In Pixel High Density Capacitance allows Samsung to achieve 120dB HDR using a single long exposure. Foundry Readiness for the Transformation of Mobility Samsung Foundry came to IAA MOBILITY ready to showcase its readiness in automotive IP and design infrastructure. The company’s booth showed its current semiconductor design and manufacturing excellence as well as its plans for the future. The company is playing a major role in the transformation of the automotive industry with its high-performance platform solutions from process technology to automotive design infrastructure and packaging solutions. With the evolution of ADAS and autonomous driving solutions, more advanced nodes are required for SoC chips. Currently, Samsung’s 14nm process can support AG1. The 8nm and 5nm processes support AG2. For chiplet solutions, D2D IPs like UCIe are under development at 8nm and 5nm. Apart from these existing solutions, Samsung Foundry also exhibited its design readiness. The company aims to roll out a 4nm process by 2025 and a 2nm process by 2026. With its fabs located in Korea and Texas, the company is poised to achieve these goals. Such manufacturing capabilities will enable advancements in automotive-ready solutions requiring high performance — with auto reliability — for ADAS, AD, and IVI. Next-Generation LEDs Provide Clarity on the Road Lighting systems are crucial for effective driving, and Samsung Semiconductor had its LED solutions on full display at IAA MOBILITY. The Mini LED was shown as a taillight solution. Since many automotive companies are establishing brand identities and enhancing communication capabilities through their taillights, Mini LED is perfect for these evolving demands. As the name suggests, Mini LED measures less than 1mm in both horizontal and vertical dimensions, which is 1/9th the size of conventional LEDs. This compact size enables ultra-slim taillight designs. Its reduced size also shortens the optical distance to under 10mm, leading to a decrease in the overall lamp volume. Also featured at IAA MOBILITY, PixCell LED is an advanced adaptive driving beam (ADB) solution. It consolidates over 100 ultra-compact cells into a single LED chip. PixCell LED's 25-micrometer cell gaps form its compact light-emitting surface (LES). The compact LES reduces overall module size and simplifies the optic system by eliminating the need for a primary optic. This allows manufacturers to create slimmer, energy-efficient lamps that are fit for sleek, stylish, and futuristic vehicles. Unlike the conventional ADB headlamp, PixCell LED's small LES makes direct projection possible without the use of a primary optic. Applying the PixCell LED to a headlamp module reduces the volume, which not only lowers production cost, but also follows current design trends by making lamps much lighter. A Vision To Revolutionize the Road Ahead Automobiles are becoming increasingly electrified and digitized. Samsung’s vision is to assist the automotive industry’s transition into this more technologically advanced future. From AD to advanced display systems, cars are getting a lot smarter. And Samsung is prepared to make them even more sophisticated than ever before. The company recognizes that the future of mobility poses a number of unprecedented challenges. However, Samsung sees these challenges as an opportunity. A future defined by AD and telematics is a lofty goal, but Samsung’s innovative solutions are playing a key role in making that future a reality. By weaving its industry-leading technology into the automotive market, the company is asserting its role in making the overall driving experience safer and more pleasant for customers. The products and technologies on display at IAA MOBILITY 2023 are an important step in Samsung Semiconductor’s mobility journey. Along with the evolution of the automotive industry, the company is poised to reach new heights. By taking one step at a time, Samsung is ready to truly revolutionize the road ahead. * All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. All product specifications reflect internal test results and are subject to variations by user’s system configuration. Actual performance may vary depending on use conditions and environment.