But the range of available apps and services isn’t all that’s surprising. Over the past 10 years, IVI systems have moved from 7-inch displays that provide map information and satellite radio to 17-inch screens1
that serve as the main control hub for nearly all of the vehicle’s functions.
These aren’t only found in Teslas either. Take, for example, the 2021 Cadillac Escalade’s 16.9 inch infotainment center display, which is accompanied by a 7-inch driver control display and a 14-inch digital instrument cluster. Together, these screens add up to 38 inches, and provide access to an array of advanced features.
In the coming months and years, new technologies will usher in fresh capabilities to IVI systems while creating new revenue streams for manufacturers, both before and after a vehicle has been sold. Let’s take a look at four key trends we’re seeing in IVI innovation – and the technology that they’ll need to accelerate:
• More connections.
A connected vehicle is any vehicle equipped with Internet connectivity and able to access and send data. According to Counterpoint Research, 80 million new connected cars2
will be added in the U.S. between 2020 and 2025, with the market growing at a CAGR of 10%. Modern IVI systems connect vehicles via Wi-Fi to sensors, V2X↗
solutions, and more. Connecting a smartphone directly to the IVI enables consumers to access messaging, navigation, music and other apps that live on their phones, in the car. Such embedded mobile connectivity has come standard in cars for years and now ships in 95% of new vehicles3
, enabling drivers to benefit from a range of services, from hotspot and navigation to vehicle diagnostics.
• Over-the-Air Updates.
Tesla was the first to enable Tesla owners to update their IVI systems automatically4
and remotely via a cloud-based and Wi-Fi connection. Not only is this a free and convenient service, it’s meant to improve the functionality of the vehicle over time. This feature essentially transforms IVI systems from hardware-enabled to software-enabled systems, allowing auto manufacturers to update existing features or add new ones, and fix bugs in the applications with no effort on the part of the customer. Hyundai’s Sonata and Ioniq, the Kia K9, and the Genesis G90 have jumped on this trend5
, and more automakers will follow suit in the months to come.
• Move over, 4G.
Speaking of connectivity, 5G is making in-roads with car manufacturers, replacing 4G, which was first rolled out around 2014. As one of the biggest technological advancements in recent years, 5G will boost demand for modern IVI systems, enabling high-speed data up to 10x faster than 4G, providing higher-definition maps, a host of new services and on-demand entertainment. Counterpoint expects 5G to be included with 27% of new vehicles6
• Game On.
Enabled by 5G connectivity, gaming will further enhance the in-vehicle experience. Graphics Processing Units (GPUs) are being installed into vehicles to process video and gaming content and provide access to subscription-based services from providers such as FireTV, YouTube, Netflix, Hulu, Spotify and others. Modern IVI consoles offer computing power up to 10 teraflops approaching that of today’s premier gaming consoles, so passengers can play games that require high-speed processing and low latency – think Cyberpunk 2099 or The Witcher 3 – with incredible, better-than-HD quality. In addition to the center console display, many vehicles7
are equipped with rear-seat screens, enabling all passengers to entertain themselves with games and videos. With entertainment this good, road trips and family excursions will be much more enjoyable (and tolerable!) than ever.
While innovations in IVI systems are plentiful, high-performance, high-capacity SSDs and graphics DRAM will be required for IVI systems to function as they become more complex and data-intensive. According to research from Samsung and IHS, today’s IVI systems represent a significant portion of a vehicle’s total overall memory requirements. Per vehicle, DRAM is increasing at a CAGR of 28% and expected to reach 353Gbs, and NAND is increasing at a CAGR of 31% and expected to reach 466GBs by 2030.
Leading the Charge in Memory and Storage Innovation
Samsung’s market-leading memory and storage technologies support the demands of modern IVI systems
in today’s connected vehicles. We were the first in the industry to introduce UFS solutions for automotive applications in 2017, and continue to deliver cutting-edge automotive memory solutions that are designed specifically to meet the needs of next-generation automotive applications.