Samsung Electronics Co., Ltd., a world leader in advanced semiconductor technology, today announced that its Exynos Auto 8890 processor will be powering German automobile manufacturer Audi’s third generation high-spec modular infotainment platform (MIB). The advanced in-vehicle infotainment (IVI) system will be equipped as standard in the new A4 and upcoming models.
The MIB is Audi’s technology that anticipates the drivers' needs by keeping up with the latest advancements in information and entertainment equipment of its premium vehicles. Introduced in the reworked A4 and upcoming in further models, the latest generation of the MIB” will incorporate Samsung’s Exynos Auto 8890, which had been selected for Audi’s next-generation IVI system in 2017 through Audi’s Progressive SemiConductor Program (PSCP).
The Exynos Auto 8890 is a powerful processor with an octa-core CPU and twelve-core GPU designed to seamlessly run Audi’s Multi Media Interface (MMI) and its features such as audio, vehicle status control and navigation display on the IVI system. With powerful performance along with multi-OS and multi-display support, the Exynos Auto 8890 delivers a highly interactive user experience on up to four different domains.
“To Audi, mobility isn’t just about getting to the destination, it’s about getting there safely and delightfully,” said Alfons Pfaller, head of Architecture & Platform Development E/E at Audi. “We have worked closely with Samsung over the past few years to provide our customers with an in-vehicle infotainment (IVI) system that includes the newly upgraded Multi Media Interface that responds instantly and accurately to the user’s controls for a premium driving experience.”
“With a premium automobile brand like Audi, the driving experience is expected to be not only high performing and safe but also exhilarating,” said Kenny Han, vice president of Device Solutions Division at Samsung Electronics. “Through close-collaboration with Audi, we are excited that Samsung’s Exynos Auto 8890 will be powering their new in-vehicle infotainment system that will open new possibilities for smarter and more enjoyable driving experiences.”
The new Audi A4 with Exynos Auto 8890-powered IVI system will be available in Europe starting in the fall.
For more information about Samsung’s Exynos products, please visit
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