▲Samsung Electronics’ Exynos 8890 automotive semiconductorSamsung Electronics’ efforts to improve competitiveness in automotive semiconductors began with the “Exynos Auto” automotive processor and “ISOCELL Auto” automotive image sensor released last October. Samsung Electronics’ Exynos Auto products will be released under the “V series” lineup for infotainment (IVI) systems, the “A” series for ADAS systems, and the “T” series for telematics systems. “ISOCELL Auto” is based on Samsung Electronics’ ISOCELL technology, which creates high-quality images using ultra-fine pixels. By giving vehicles a better idea of real-time changes in road and surrounding environments, ISOCELL Auto helps to prevent accidents. Samsung Electronics announced in May that the Audi’s third-generation MIB (Modular Infotainment Platform) would feature Samsung’s “Exynos Auto 8890”. This represents just the start of Samsung’s efforts to increase its market presence. The “Exynos Auto 8890” is a powerful processor comprised of 8 CPU cores and 12 GPU cores for smooth handling of various infotainment functions. Safety is paramount for automotive semiconductors, which require a long-term effort in laying down a sturdy foundation of safety and reliability. We patiently look forward to the new value and experiences Samsung’s automotive semiconductor R&D will bring to our everyday lives.