Samsung Electronics Co., Ltd., Samsung Display Co., Ltd. and Samsung SDI Co., Ltd. today jointly announced their collaborative presence at the highly anticipated IAA MOBILITY1 2023 event, scheduled for Sept. 5-10 in Munich, Germany. In a united effort, the three Samsung affiliates will showcase a holistic range of automotive solutions set to redefine the landscape of connected mobility and captivate consumers and enterprises from around the globe.
Samsung Electronics: Revolutionizing the Road Ahead
Aligning automotive innovations from all of its semiconductor business units for the first time, Samsung Electronics underscores the symbiotic potential among its diverse offerings across memory, system LSI, foundry and LED technologies. This unification solidifies Samsung’s leading position as an all-encompassing mobility solutions provider.
"IAA MOBILITY 2023 serves as an unparalleled platform for us to demonstrate the collective strength and commitment of our individual businesses, built to revolutionize the automotive industry through our expansive suite of semiconductor technologies,” said Dermot Ryan, President of Device Solutions Europe, Samsung Electronics. “Our shared vision is to collaboratively craft safer, more sustainable and profoundly interconnected automotive experiences for customers and communities worldwide."
Pioneering Memory Advancements for Future Mobility
With future vehicles demanding advanced computing and storage capabilities, Samsung’s proven memory technologies emerge as a mainstay in accelerating data-driven mobility. At IAA MOBILITY 2023, Samsung will highlight its full lineup of memory solutions finely tuned for forthcoming automotive applications. These include LPDDR5X2, GDDR73, AutoSSD and UFS 3.14 products that offer high-performance and high-capacity in areas such as infotainment and advanced driver-assistance systems (ADAS) — all with certified auto-grade reliability. Building upon its robust automotive portfolio and extensive ecosystem partnerships, Samsung aims to become the largest automotive memory provider by 2025, empowering global customers to achieve fully connected mobility experiences.
Elevating the In-Car Experience with System LSI Innovations
As the automotive landscape shifts toward electrification and digitalization, in-car entertainment and safety ascend as defining attributes of next-generation vehicles. During IAA MOBILITY 2023, Samsung will present a tailored processor and sensor portfolio designed to address these evolving demands. Samsung’s Exynos Auto V920 processor, optimized for premium in-vehicle infotainment (IVI) systems, enables smooth playback of graphics-rich videos and games on multiple displays. Meanwhile, Samsung’s ISOCELL Auto sensors provide an exhaustive 360-degree car vision from front- (ISOCELL Auto 1H1) to rear- and surround-views (ISOCELL Auto 4AC), ensuring safety for both drivers and passengers. Extending safety features to the car interior, Samsung will demonstrate in-cabin sensor technologies primed for driver and occupant monitoring systems, capable of detecting and alerting potentially unsafe driver conditions like drowsiness, fatigue and distraction.
Advancing Automotive Semiconductor Frontiers with Foundry Solutions
In tune with the burgeoning automotive semiconductor market, Samsung’s Foundry Business has strategically honed its focus on automotive innovation and manufacturing excellence. At IAA MOBILITY 2023, the company will present its latest automotive design solutions, spanning system-on-chips (SoCs) for IVI and ADAS, power management ICs5 (PMICs) and battery management ICs (BMICs) as well as automotive microcontrollers (MCUs), all featuring the latest of Samsung Foundry’s technologies. Samsung will also highlight its automotive process technology roadmap, targeting mass production readiness of its four-nanometer (nm) process (SF4A6) by 2025 and its 2nm process (SF2A7) by 2026. Augmenting this initiative, Samsung Foundry is fortifying its intellectual property (IP) portfolio across analog, memory interface, high-speed interface, security and die to die (D2D) as well as bolstering its design infrastructure.
Next-Gen LED Technologies for the Vehicles of Tomorrow
Samsung will also display its advanced and highly customizable LED lighting solutions ideal for future electric and autonomous vehicles. The company’s PixCell LED8 represents an intelligent adaptive driving beam (ADB) innovation that empowers car manufacturers to create smaller lamps with precise and selective lighting control. Achieving Full HD resolution on a compact 0.25-inch display, Samsung’s next-gen Micro LED technology is ideally suited for ultra-high-resolution head-up displays (HUDs) while enabling driver information viewing through augmented reality (AR) glasses. Its Mini LED technology, an evolutionary vehicle-to-everything (V2X) solution, will unlock intricate animated signal effects, enhancing communication with other vehicles and pedestrians.
Samsung Display: OLEDs To Enhance the Automobile Experience
Samsung Display is exhibiting at IAA Mobility 2023, making its debut at an auto show for the first time ever, highlighting its display leadership with a unique exhibition that allows visitors to experience the many advantages of OLED technology. This ties in with the company’s intention to become a leading provider of OLED displays on next-generation automobile applications as the industry transitions away from LCDs.
Visitors to the Samsung Display booth will be able to experience the Safe Driving Center, where they can compare the difference between OLEDs and LCDs. Participants will discover that because OLEDs can portray True Black(Certified by VESA), they can significantly enhance driver visibility — and therefore safety — in dark environments.
The booth will also showcase OLEDs’ low power consumption, owing to OLED displays only lighting up pixels where the actual color appears, unlike LCDs. Of course, this characteristic is becoming ever more important in a world where electric vehicles (EVs) continue to grow in popularity. Additionally, visitors can explore how OLED technology enhances the interior of the vehicle. Since OLEDs can be bent and curved to match the car’s interior, and are lighter and thinner than LCDs, they allow for much greater design flexibility.
In the Next Mobility Projects space, visitors can get a glimpse of future OLED displays in a variety of form factors, such as the Flex S, a multi-foldable display that folds into an S shape with one side of the device inward and the other outward. It can be carried like a smartphone, but then expanded to 12.4 inches and used as the car dashboard. Other innovative products on display include a rollable display that expands more than five times on the vertical axis for rear seat entertainment (RSE) systems in the backseat, as well as a slidable display that expands the screen on both sides.