We are also seeing a shift from hardware-centric vehicle designs to software-centric ones, with more manufacturers incorporating over-the-air updates into the design stage. Lastly, thanks in part to their much faster build times, electric cars are rapidly replacing gas-powered cars on the road. This means that new memory models with higher specifications will need to be developed quickly in order to keep up with the transition to electric cars.
Taking connectivity to the next gear
The second megatrend behind the rise of intelligent mobility stems from the fact that vehicles are becoming smarter and more sophisticated than ever. In order for vehicles to operate at much higher levels of autonomy, more powerful systems will need to be developed to calculate advanced AI computations. For example, level 5 autonomous driving requires over 1,000 TOPS, and even that would be insufficient to provide user-customized AI services. This is not feasible relying on in-vehicle computations alone and may ultimately require dedicated automotive data centers.
The last megatrend is increased connectivity. Put simply, vehicles have become more connected than ever – not only to the internet and local area networks, but to each other as well. This is where Samsung’s experience with developing leading mobile, server and cloud solutions is invaluable. The insights Samsung has gained from its 30 years of relevant experience – insights that have enabled it to achieve higher performance, lower power consumption, and smaller form factors – will form a solid foundation as we enter the intelligent mobility era.
A trusted partner
Drawing from years of experience leading and supporting the mobile, PC and server sectors, Samsung can offer customers a level of supply chain stability that can only be possible with a dedicated fab.
With Samsung, customers enjoy the confidence that comes with knowing that their technologies reflect high levels of quality assurance – a critical factor in the automotive industry. This includes strict industry standards such as ISO and AEC-Q100. Samsung also maximizes its use of in-house total solutions to ensure that products are vertically optimized and efficiently integrated, and has dedicated teams to support rapid development cycles, customized products, and prompt troubleshooting.
Samsung’s efforts and capabilities have enabled it to provide optimal solutions for a wide range of automotive applications, including IVI, AD, ADAS, Cluster, Telematics, and Gateway. Samsung has recorded no line-downs or supply issues for eight years running, is currently managing some 400 memory projects, and is mass producing memory products for more than 60 customers. Despite having operated in the sector for a relatively short time, Samsung has grown rapidly in the automotive space, with a 33% worldwide market share as of 2021. Encouraged by that success, the company has set its sights on becoming the leader in automotive memory by 2025.