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Creating an enhanced system semiconductor ecosystem! “S.LSI Reference Platform Business Announcement Event”

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It was yesterday. Samsung Electronics’ S.LSI Reference Platform Business Announcement was held on November 18. The S.LSI Reference Platform is a new business model that was planned by Samsung Electronics in order to strengthen the system semiconductor ecosystem. Let’s look into the event where they covered details about the platform as well as its potential impact on the system semiconductor ecosystem. Creating an enhanced system semiconductor ecosystem. “S.LSI Reference Platform” The S.LSI Reference Platform Business Announcement was held in Samsung Electronics’ Hwasung DSR Tower with all the attendees wearing a mask and keeping the distance from each other to abide by Covid-19 rules. The event was attended by Jaesoo Han, vice president, Dongho Shin, executive director and Jaegeol Pi, director of the Strategic Marketing team of Samsung Electronics’ S.LSI Business. The other attendees include distribution partners such as Mirai Semiconductors, Mujin Electronics, Sinsung Semiconductors, SAMT, and a technical support partner, ThunderSoft Korea.
더 강화된 시스템반도체 생태계를 만든다. 'S.LSI 레퍼런스 플랫폼’ 회의 장면
더 강화된 시스템반도체 생태계를 만든다. 'S.LSI 레퍼런스 플랫폼’ 회의 장면
Firstly, the marketing team lead of S.LSI Business, Dongho Shin explained the background behind the implementation of this reference platform.
S.LSI사업부 마케팅팀장 신동호 전무
S.LSI사업부 마케팅팀장 신동호 전무

Dongho Shin, executive director/marketing team lead of S.LSI Business

It was unfortunate that S.LSI products from Samsung Electronics couldn’t be provided to more small and mid-sized manufacturers in Korea and overseas. The S.LSI Reference Platform was designed as a win-win solution that can meet client expectations as well as satisfy distribution partners and technical support partners.

Dongho Shin, executive director/marketing team lead of S.LSI Business
S.LSI 레퍼런스 플랫폼의 개념도
S.LSI 레퍼런스 플랫폼의 개념도
The business ecosystem of the S.LSI Reference Platform includes clients, such as small and mid-sized manufacturers, distribution partners, and technical support partners, with Samsung Electronics’ S.LSI Business. The flow is simple. When a small and mid-sized manufacturer (client) makes a request to a distribution partner regarding the use of Samsung Electronics’ S.LSI products and its support, the distribution partner asks for technical support from a technical support partner. The technical support partner discusses further with Samsung Electronics’ S.LSI Business to provide the support that is required for the client to develop products. This will result in an organic cycle between the clients, distribution partners and technical support partners, thereby building a business ecosystem. Samsung Electronics is currently building a system for efficient cooperation with partners (Partner Relationship Management, PRM). All the stakeholders will share the newest technology, market trends, and offer support with actual business activities from product supply inquiries to ordering and shipping.
레퍼런스 플랫폼을 소개하는 S.LSI사업부 SOC마케팅그룹 김정수님
레퍼런스 플랫폼을 소개하는 S.LSI사업부 SOC마케팅그룹 김정수님

Jeongsu Kim, SOC Marketing Group of S.LSI Business

Jeongsu Kim from the SOC Marketing Group of S.LSI Business was the next speaker to introduce the reference platform, and he spoke about the value of the reference platform in the midst of the changes from Covid-19.

|“ As people now spend more time at home due to Covid-19, there will soon come a “layered home” era where the function of home is no longer to simply rest, but to serve many other purposes. Home will become an office, as well as gym, café, or hotel. In this “layered home” era, the demand for non-mobile applications is expected to increase, which means the value of the S.LSI Reference Platform will rise.

Jeongsu Kim, SOC Marketing Group of S.LSI Business
‘엑시노스850(Exynos850) 레퍼런스 플랫폼’과 ‘엑시노스9110(Exynos 9110) 레퍼런스 플랫폼’
‘엑시노스850(Exynos850) 레퍼런스 플랫폼’과 ‘엑시노스9110(Exynos 9110) 레퍼런스 플랫폼’

“Exynos 9110 / Exynos 850 Reference Platform”

Jeongsu Kim continued to explain about Exynos 850 Reference Platform and Exynos 9110 Reference Platform.

|“ The Exynos 850 Reference Platform, which was specifically designed for consumers’ development needs, will provide optimized solutions for various applications such as smart mirrors, smart speakers, tablets, e-Books and other digital signage and home door screens. The Exynos 9110 Reference Platform will bring a great value to consumers who wish to create smart watches, fitness bands, smart necklaces, kids watches, or other health monitoring devices.

Jeongsu Kim, SOC Marketing Group of S.LSI Business
System semiconductor ecosystem in line with “S.LSI Reference Platform” Then what are the roles of each partner company in the S.LSI Reference Platform, and what impact will this have on the system semiconductor ecosystem in detail? Thundersoft Korea attended the event as a technical support partner. They have profound experience in operating system software and hardware design. Geunyoung Lee, head of the Exynos Technical Support Center discussed the reality of small and mid-sized manufacturers that develop IT products, and emphasized the efficiency of the S.LSI Reference Platform.
썬더소프트 엑시노스 기술지원 센터 이근영 센터장
썬더소프트 엑시노스 기술지원 센터 이근영 센터장

|“ In order for small and mid-sized manufacturers to develop advanced IT products, they need not only core technology, but a hardware design, a software operation system and various base software solutions. But all of these require too much of time and money for small and mid-sized manufacturers.
This is why Thundersoft offers support with the reference platforms, reference software source codes, and various IT product development expertise that can help small and mid-sized manufacturers to develop products. This could also shorten the product development period by 20–30% for small and mid-sized manufacturers, and reduce costs by 10–30% depending on the product concept.
In addition, in the system semiconductor market, outstanding products can only be produced by integrating the devices and solutions from various partner companies. The reference platform includes various peripheral devices that can utilize the functions of Samsung’s advanced system semiconductors to their maximum potential. Examples would be the camera module that can measure the exact distance and shape or sensors that can detect movement/action at fast speeds. Samsung Electronics’ reference platform is expected to be extremely helpful for small and mid-sized manufacturers that want to turn their innovative ideas into products as the technologies needed have already been developed.

Geunyoung Lee, head of the Thundersoft Exynos Technical Support Center
Samsung Electronics will be working with distribution partners such as Mirai Semiconductors, Mujin Electronics, Sinsung Semiconductors and SAMT through the S.LSI Reference Platform. We met with Jung Lee, president of Mirai Semiconductors and checked on the S.LSI Reference Platform from a distribution standpoint.
미래반도체 이정 대표
미래반도체 이정 대표

|“ As a distribution partner, we introduce the Exynos product specifications and solutions to small and mid-sized manufacturers in Korea and overseas. We also design various IT devices through collaboration with Samsung Electronics’ S.LSI Business and technical support partners to help make sure that the business has a good start.
Although overseas AP manufacturers have preoccupied the system semiconductor market in Korea and overseas, we expect the sales system to be systematized through this reference platform business, and thus increase awareness of the Exynos chip, which leads to more design cases.
We believe that it is advantageous in various aspects because you can see the overall project progress through the system, and you can quickly communicate with Samsung Electronics and the technical support partners.

Jung Lee, president of Mirai Semiconductors
Technical support partners and distribution partners of Samsung Electronics. Everyone dreams of an enhanced system semiconductor ecosystem through cooperation and coexistence. Lastly, Jaesoo Han, vice president as well as the head of the Strategic Marketing team of the S.LSI Business shared the company’s determination.
S.LSI사업부 전략마케팅실장 한재수 부사장
S.LSI사업부 전략마케팅실장 한재수 부사장

|“ The S.LSI Reference Platform will become an important foundation for small start-ups to turn their ideas into a commercialized development item. We will continue to work together with partner companies to help them create new businesses and launch innovative products.

Jaesoo Han, head of the Strategic Marketing team of S.LSI Business
S.LSI 레퍼런스 플랫폼 사업 공표회 단체 사진
S.LSI 레퍼런스 플랫폼 사업 공표회 단체 사진
We found out about the new future that Samsung Electronics will be pioneering at the S.LSI Reference Platform Announcement event. We ask for your continuous interest and support for Samsung Electronics’ efforts towards strengthening a sustainable ecosystem.

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