Beyond the usual demand for lower price for higher value, what factors are driving increases in memory capacity and operating speed? In the automotive sector, it is the compute infrastructure of software-defined vehicles that has become the motive force for must-have advanced technologies – ones that might only be considered as “nice-to-have” in other sectors.
Consider just the software itself, which in today’s vehicles requires hundreds of millions of lines of code. This count quickly reaches into the billions as self-driving features, upgradeable infotainment, and expanded OTA (Over-the-Air) update mechanisms are introduced. Now factor in all the storage required by the new applications themselves, and the urgency for novel memory capacity and bandwidth improvements becomes evident.
The movement to a centralized computing architecture, alongside industry momentum towards a more vertically integrated model where manufacturers target in-house control and IP ownership of the entire software stack, means that fewer but more powerful processors will be accessing the shared memory and storage.
Implemented in hardware, these trends must inevitably result in:
Perhaps even more important is the quality control aspect. With fewer components and more centralized operations, the impact of a single point of failure can be devastating. Novel design, verification, and testing methodologies ensure that cost-saving redesigns bring with them life-saving quality controls.
Our presenters provide insights into the journey towards autonomy and the consolidation of central computing architecture in software-defined vehicles, showing how Samsung’s memory solutions are enabling the revolution behind the steering wheel.
In the beginning of the session, Donovan Hwang provides an overview of Next Generation Intelligent Mobility Architectures and trends. His presentation brings focus to key drivers.
As part of the vertical integration trend, software-centric development shows up as one of the critical elements moving in-house with good reasons.
Transformation to a centralized software model becomes key to managing future expansion, but will be incredibly difficult to achieve given the distributed, heavily outsourced, and largely haphazard software approach followed today.
However, succeeding in this challenge reaps a huge reward: a universal OTA software download and installation infrastructure that can be used for software upgrades and applications. Just as with a cell phone, automotive after-sale revenue coming from app store and feature-upgrade purchases is expected to ramp significantly.