With the world’s best NAND flash technology, Samsung Electronics changed the paradigm in storage devices. In 2006, the company was the first to commercialize the SSD, starting the new world in the PC storage devices, where the HDD (Hard Disk Drive) was the main device historically.
HDDs save data by rotating a disk, which causes noise and requires a high level of electricity use. They are also big and slow. On the other hand, SSDs save data on semiconductors and are run digitally. This increases the rate of data processing and does not heat up nor cause noise as there is no mechanical motor running it. With complete faith in the SSD to bring a paradigm change in storage devices, Samsung Electronics began fully investing themselves to develop their SSD technology that made it inaccessible to the general consumers with its high prices and big sizes at the time. Then, in 2006, they became the first to open the new market for digital PCs without hard disks with their release of the 32GB SSD laptop PC (SenseQ30+) and the ultra-mobile PC (SenseQ1). Since 2006 to present, Samsung Electronics has maintained the top market share in the world’s SSD market.
The biggest reason Samsung Electronics could reach the top in the SSD market is that they internalized the technology for the key SSD components like the NAND flash, controller, firmware, and more. Furthermore, in 2013, they became the world’s first to successfully mass-produce 3D V-NAND, gaining the biggest competitive edge in the cost of production. This allowed general public consumers access to high-performance and high-capacity SSDs at a reasonable price, a key moment in popularizing SSDs.