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Display Lab

Display Technology Leadership

Develops innovative, open system architectures and marketable solutions that transform the performance of memory in SSDs, mobile devices and data center.


The Samsung Display America Lab (SDAL) develops new technologies for Samsung Display Company’s next-generation displays. The lab’s scope includes image data compression, visual quality enhancement and machine learning algorithm development for product quality control, and AI based simulations. The lab’s mission is to drive multi-disciplinary innovation for industry leadership and superior display products.


Develop algorithms to reduce hardware complexity of the displays, devise algorithms to enhance performance and reliability of displays, and drive display industry standards.


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Display Lab

3655 North 1st St. San Jose, CA 95134