Skip to content

Display Lab

Display Technology Leadership

We create the best displays that connect technology and people in a more valuable way. We will change the world with infinitely expandable display technology and add new value to our lives to realize the vision of display beyond imagination.


The Samsung Display America Lab (SDAL) develops new technologies for Samsung Display Company’s next-generation displays. The lab’s scope includes image data compression, visual quality enhancement and machine learning algorithm development for product quality control, and AI based simulations. The lab’s mission is to drive multi-disciplinary innovation for industry leadership and superior display products.


Develop algorithms to reduce hardware complexity of the displays, devise algorithms to enhance performance and reliability of displays, and drive display industry standards.


Image of map indicating San Jose.

Display Lab

3655 North 1st St. San Jose, CA 95134